There’s no have to remind you that this 12 months marks the 50th anniversary of a number of milestones for the watch business – together with the Moon touchdown and the primary automated chronographs – but additionally the launch of probably the most iconic racing chronographs, the Heuer Monaco. Fifty years in the past, this square-shaped watch, with one of many earliest self-winding chrono actions inside (Calibre 11) hit the market. To rejoice fifty years of Monaco, TAG Heuer has ready a number of extremely unique watches, and the second we current immediately, the Monaco 1979-1989 Restricted Version, performs on a red-hot racing theme.
50 years of an icon
The Heuer Monaco was introduced in 1969. Again then, it was one impressively fashionable watch, for 2 causes. First, the sq. form of its case was daring, unprecedented and was matched with an equally daring, brushed blue dial. Second, contained in the case was Calibre 11; a motion often called the Chrono-Matic, which was the results of a joint-venture uniting Heuer, Breitling, Hamilton-Buren and chronograph specialist Dubois-Depraz to develop one of many earliest self-winding chronograph actions. Chopping-edge again then, the Heuer Monaco and subsequent TAG Heuer Monaco watches would develop into among the most recognizable items.
The 1969 Heuer Monaco reference 1133B
Success wasn’t speedy, nonetheless – as we have been reminded by TAG’s CEO on this video and Patrick Dempsey right here. What pushed the Monaco to the forefront of the watchmaking scene was because of one film and the person sporting this watch in entrance of the digicam: Mister “King of Cool” Steve McQueen. On the top of his recognition, his efficiency as racer Michael Delaney within the 1971 film Le Mans is, no doubt, considered one of his most cult roles and one of many fundamental causes behind the long-lasting standing of the Heuer Monaco – and one thing that boosted gross sales of this watch…
Steve McQueen sporting his Heuer Monaco within the cult 1971 film Le Mans
Heuer has all the time been related to motorsport and racing vehicles normally, because the official timekeeper of F1 and sponsor of varied racing groups and pilots. Positioning the watches within the dynamic world of motorsports was a stroke of genius on behalf of Jack Heuer, which in flip led to profitable product placement. Since then, the Monaco stays carefully linked to the racing world and the most recent 50th-anniversary watch, the TAG Heuer Monaco 1979-1989 Restricted Version, isn’t any exception to the rule – and to push the idea even additional, it is going to be formally launched this weekend on the 24 Hours of Le Mans.
The TAG Heuer Monaco 1979-1989 Restricted Version
To rejoice the 50th-anniversary of the Monaco, TAG Heuer has chosen a quite shocking technique. One might have anticipated to see some devoted re-editions of previous fashions, resembling a 1-to-1 model of the inaugural reference 1133 or different classic fashions. As an alternative, the model has determined to create 5 authentic watches, impressed by the 5 a long time of Monaco. The primary mannequin, the 1969-1979 model, was clearly enjoying on the 1970s development, with a novel inexperienced dial with stripes. The second mannequin, a tribute to the 1980s, is an ode to motorsport.
The brand new TAG Heuer Monaco 1979-1989 Restricted Version is one other tremendous unique watch. Just like the 4 different editions, it is going to be restricted to solely 169 items (so you understand what to do if you need one). Additionally, like the opposite editions, it’s constructed round on a well known technical base, the basic Monaco Calibre 11. Because of this, the metal case sticks to the long-lasting 39mm x 39mm proportions, with an angular form, a mix of polished and brushed surfaces and, in fact, the crown positioned at 9 o’clock – in any other case, let’s be sincere, it wouldn’t be a real Monaco watch.
The primary level of those Monaco 50th-anniversary editions is about animating the dials. As we talked about, the primary model encompasses a funky striped inexperienced dial with yellow accents (the 1970s……), leading to a really interesting piece. The second mannequin is extra devoted to the background behind this watch, and was impressed by the insanity of F1 in the course of the 1980s – the period of all of the improvements, of the turbocharged engines, of the 1400+ bhp vehicles, of the ground-effect gadgets… cutting-edge design and racing victory!
This theme is the lifeblood of the TAG Heuer Monaco 1979-1989 Restricted Version, with its fiery, daring crimson dial. The color isn’t the one distinction in comparison with the basic blue Monaco (the Steve McQueen-inspired mannequin ref. CAW211P). That crimson dial isn’t horizontally brushed or matte however adorned with a sunray brushed sample, radiating from the centre of the dial. The result’s a vivid and playful dial, which adjustments color in keeping with the ambient mild – from a darkish burgundy crimson to a shiny “Ferrari” crimson. Additionally new are the sub-counters. Often formed as squares with rounded angles, TAG Heuer introduces right here some new ones, with a extra ovoid/cushion design. These are horizontally brushed and rhodium plated.
The remainder of the dial of this Monaco 1979-1989 Restricted Version is identical as the opposite fashions, with the standard horizontal, polished, faceted utilized indexes, and the “Monaco” arms stuffed with white Tremendous-LumiNova. For the remaining, the show is acquainted, with a date at 6 o’clock framed by a white painted line, small seconds at three o’clock and a 30-minute counter at 9 o’clock. The previous “Heuer” emblem has additionally been stored.
Powering the Monaco 1979-1989 Restricted Version is the Calibre 11 – properly, not the 1969 model, however a contemporary motion modified to have the crown at 9 o’clock. This calibre is predicated on an automated Sellita SW-300 with Dubois-Depraz chronograph module, ticking at 4Hz and with a 40-hour energy reserve. It’s hidden behind a closed metal caseback with “1979-1989 Particular Version” and “One among 169” engravings.
To present the ultimate racing contact to this red-hot model of the Monaco, TAG Heuer went for an applicable perforated leather-based strap in black with crimson leather-based lining. It’s secured by a “Heuer-shaped” folding clasp.
Value and availability
TAG Heuer Monaco 1979-1989 Restricted Version reference CAW211W.FC6467 shall be produced in 169 items solely. This 1980s-inspired mannequin is packaged in a darkish blue field embellished with the Heuer emblem and a horizontal chequer-pattern stripe. The watch is introduced on a gray cushion and surrounded by a crimson inside. It will likely be priced at CHF 6,400 – EUR 5,950 – USD 6,550. The watch is due within the coming days (June 2019).
Extra particulars on this watch and the 50th-anniversary assortment on TAG Heuer’s devoted web site.